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8 Benefits Of Crowdfunding

Crowdfunding is becoming one of the great alternatives to a traditional bank loan or government grant. When you’re trying to raise awareness or start an advocacy campaign, gathering donations from a number of interested people is far preferable to borrowing money from an impersonal organization that you’ll probably have to pay back with interest. Particularly in the case where the amount of money you need to get started isn’t terribly large, crowdfunding can be a great way to raise those funds, while at the same time avoiding debt and generating public awareness about your project. In fact, the benefits reach far beyond the convenience and simplicity. Crowdfunding can benefit you in additional ways, by providing a form of marketing, public outreach and connecting people with your campaign on a personal basis. This, in turn, makes them feel like they’re a part of what you’re doing. So, instead of raising the money yourself, you develop an enthusiastic following of people who have a stake in what you’re trying to accomplish and who support your cause. Here’s how the plus-side unfolds: 1. Capital — One of the most basic benefits of crowdfunding is that it allows you to raise capital without having […]

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