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A Crowdfunding Guide for Creative Entrepreneurs

SAN FRANCISCO, Oct. 1, 2013 SAN FRANCISCO, Oct. 1, 2013 /PRNewswire-iReach/ – Nicole Delger, creative strategist and brand consultant, wants to help creative entrepreneurs conquer the competitive world of crowdfunding. In her new e-book,Get Funded: A kick-ass plan for running a successful crowdfunding campaign, Delger breaks the mold of typical crowdfunding guides by mixing humor with tough love and giving readers actionable steps for promoting a crowdfunding campaign. (Photo: http://photos.prnewswire.com/prnh/20131001/MN88937) Consulting firm Deloitte estimates that crowdfunding will raise $3 billion in 2013, doubling the $1.5 billion raised in 2011. For small creative entrepreneurs looking to bring their big idea to life, crowdfunding can seem like a golden ticket. “What many don’t realize is that there are two important aspects of a successful crowdfunding campaign. The first is bringing the idea to life through design, prototyping, and manufacturing,” said Delger. “The second aspect is a marketing campaign for fundraising. Where many creative entrepreneurs fall short is not the idea or end product; they fall short because they don’t understand how to successfully market their campaign and connect with the right audience with the right message.” Delger, who specializes in marketing and strategy for independent brands and artists, wants to help artists make their dreams come true. Says Delger of the e-book, […]

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