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Aussie crowdfunding platform Pozible to launch in the US while prepared for competition from Kickstarter at home

Australian crowdfunding platform Pozible has made its first international move, opening an office in San Francisco in the US and tailoring its payment gateway experience. Co-founder Alan Crabbe has been in the US for just over a month to launch the company’s marketing awareness strategy. Reuben Acciano, Pozible’s communications manager, told StartupSmart the three-year-old start-up had always planned on expanding to the US. “We’ve always had an interest in growing our global potential. We’ve been a global platform all along, but it’s been challenging to get the word out,” he says. “We’ve had pledges from literally all over the world – 105 countries – but most of our traffic is Australian. But we’re established here, we’re growing rapidly and our operations re-streamlined so we can do this from anywhere now.” Acciano adds that Crabbe was in the US beginning to roll out their international strategy before crowdfunding superpower Kickstarter announced its Australian expansion plans. Acciano says they’ve switched strategies since the arrival of Kickstarter, but aren’t concerned about the increased competition. “We knew Kickstarter coming here was going to happen. They’ve made rumbling noises for a while but we’ve been focusing on doing our own things with our strengths. We […]

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