Beyond Kickstarter: Three game devs who crowdfunded on their own

Kickstarter is a big deal for video games. It allows studios to float a concept or prototype directly with fans (and potential future fans), assess whether or not people are willing to pay money for such a project, and bypass publishers all the while. But there are possibilities for crowdfunding outside of platforms such as Kickstarter, too. Numerous studios are having a crack at their own crowdfunding initiatives, ditching Kickstarter in favor of going it alone. With Kickstarter’s architecture already in place, ready and willing to display your funding project, and tested to within an inch of its life by all walks of video games, why exactly would you choose to crowdfund outside of this behemoth? Introversion caused a stir last year when the studio launched a crowdfunding project for its game Prison Architect outside of Kickstarter. Players can choose to pay money to receive an early version of the game, and other goodies depending on how much they fork out. The move has proven rather lucrative for Introversion. In the first two weeks, the game made over $270,000 with nearly 8,000 sales total. Nine months on, and it has now made $5,950,960, with 185,149 copies sold. “Kickstarter is a great service,” Introversion’s […]

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