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Canada to launch crowdfunding reality TV show

The next time you hear about a new crowdfunding campaign, it may not be through Facebook or Twitter – instead, it could be from your TV. It seems almost counter-intuitive, but bigger broadcasting networks seem to have taken notice of the hubbub around crowdfunding, with a new show being launched around Vancouver-based Fundrazr, Canada’s largest crowdfunding platform. Every week, the Crowd Funder Show, which runs for about 30 minutes per episode, will tell the stories of six to seven campaigners and why they are trying to raise funds for their causes. As Fundrazr allows campaigns to run 100 days, much longer than the bigger platforms like Kickstarter or Indiegogo, the hope is the TV show will bring exposure to these campaigns and also the platform itself, with Fundrazr being the show’s preferred platform for now. Toronto-based company Merton Park Film Studios has produced the show, with the first episode airing on FOX affiliate WUTV in Buffalo, N.Y., on Sunday. “We think it’s a positive that it’s putting crowdfunding in front of more and more businesses and enterprises, and creating exposure,” said Bret Conkin, chief marketing officer at Fundrazr. “We’re essentially hoping to reach above [campaigners]’ existing social network, and friends […]

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