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Crowdfunding Gives Health and Fitness Gadgets a Real Workout

Robert Mullins, CFB Staff Writer In the wearable computer space, Google Glass has generated the buzz, but the Pebble watch has generated results. Pebble Technology had raised $375,000 from a venture capitalist for a wristwatch computer that would share information with a user’s Apple or Android OS smartphone, but was unable to raise more. In April 2012, Pebble signed up with the crowdfunding company Kickstarter and took off. By May of that year, Pebble had raised a total of more than $10 million and by July 4 of this year, it had sold 85,000 units of the $150 watch. Pebble Technology is seen as a success story not just for the wearable computer space but for the phenomenon of crowdfunding, in which investors chip in as little as a few hundred dollars to fund a startup and collectively raise funds sufficient to get a startup some serious market traction. But as with any hot trend in technology that everybody wants to get in on, some – but not all — are concerned that crowdfunding will create more wearable computer startups than the market can support and that there will be an inevitable consolidation of the space with some companies being […]

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