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Crowdfunding Lesson From Habitat: Empower Your Volunteers

Dave McMurtry is a player in Silicon Valley. I mean that in the very best sense. He is a graduate of the Stanford Graduate School of Business and has spent much of his career in the tech community, including more than half a decade at tech giant Intuit. He more recently served as the CEO of Loomia, a social media company. In 2005, Dave wanted to take a break from his career to give back. As a pilot, his first choice was to volunteer some flight time to Doctors without Borders, but when he found out there weren’t any of those volunteer opportunities available at that time he decided his help was needed more elsewhere. Drawing on this experience, and as a longtime volunteer at Habitat for Humanity Silicon Valley, he tried Habitat for Humanity International , offering to create a crowdfunding initiative for a specific project without any resources from the organization. Jonathan Reckford, the CEO, quickly accepted Dave’s offer to volunteer his time and fully fund the experiment. They agreed to run the project in Colombia, which Dave describes as one of his “favorites,” so Dave flew there to launch the experiment. The project was to build and fund five homes at a total […]

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