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Crowdfunding Nuts And Bolts: Tackling Fulfilment & Campaign Rewards

One of the biggest challenges for very successful crowdfunded projects, as I mentioned in my last piece on crowdfunding, is how to deal with sending out all those rewards. Distributing digital rewards is quite simple, but physical items can be more problematic, especially if you get significantly more supporters than you had anticipated. If you only need to send out a few hundred items, it’s easy enough to get a few friends round, ply them with food and booze, and do your packaging by hand. In the UK you can buy and print out your postage online, and then you only need to schlep everything to the Post Office. However there comes a point when it’s worth looking into professional fulfilment services not just to save you time, but also money. I spoke to a couple of fulfilment companies here in the UK to get the lay of the land. Both companies chose to remain anonymous — fulfilment turns out to be a secretive industry as many of their clients like to pretend they send out their own stuff — but you’ll find plenty of options in Google. Neither person that I spoke to had heard of crowdfunding or Kickstarter so I […]

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