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Crowdsourcing And Fashion – Interview with Loni Edwards CEO of Stitch Collective

Loni Edwards is Founder and CEO of Stitch Collective Inc, Co-Chair of the Harvard Law Entrepreneurs Network, and Mentor at Andover Thought in Action. Formerly an attorney at Quinn Emanuel LLP.  Graduate of Harvard Law School, Cornell University, and Phillips Academy Andover. Firstly, where does your love for fashion come from? I’ve always loved the way fashion allows you to express yourself, and I find the creativity that goes into thinking up new and innovative designs incredibly inspiring. Stitch Collective was created as a way to support designers and promote their creativity. You mention that Stitch Collective was born as a solution to a variety of barriers you noticed for new designers getting into the marketplace. What were some of those barriers to entry you saw, and how did you settle on the Stitch Collective platform as a solution?The barriers fall into two buckets – pre-production and post-production. The pre-production barriers involve finding quality factories and suppliers, and having enough capital for a production run. Individual designers benefit from having the backing & support of Stitch Collective and our community. We handle the manufacturing and sourcing and save designers from that stressful process so they can focus on what they do best – designing. The post-production barriers involve visibility and inventory risk. […]

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