How do you out-kick Kickstarter, and out-indie Indiegogo? Daryl Hatton, the founder of FundRazr, their largest Canadian competitor, has an idea. The crowdfunding world is booming. Crowdfunding sites that raise small sums from dozens, hundreds, or even thousands of individuals are being used for everything from charitable causes to launching new businesses to political misadventures. Most recently, Kickstarter, the American-based market leader, has finally opened its doors in Canada. But most of these sites have shared a common approach: All the fundraising happens on the crowdfunding site. Campaigns get their own page on Indiegogo or Kickstarter, for example, and anyone wishing to donate to the cause has to visit to take part, either by following an eagerly-promoted link, or by landing on the crowdfunding site’s homepage and exploring from there. Getting promoted on a crowdfunding site’s homepage is a sought-after promotional prize. FundRazr, though, wants to take the next step, and let organizations put crowdfunding widgets right into their own webpages. In and of itself, it’s hardly a revolutionary idea – it’s akin to what PayPal has done for many years – but it’s a novelty in the crowdfunding world, which has stuck largely to its own sites. “We’ve taken […]
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