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Givted Lets You Crowdfund to Buy Friends Gifts They Really Want

One-Liner Pitch: Givted is like crowdfunding for gift-giving. Why It’s Taking Off: Visual bookmarking sites allow you to collect aspirational products, but Givted allows your friends to buy you those higher pricetag items they couldn’t afford on their own. Here’s a riddle: Would you rather have 10 stocking stuffers or one dream-come-true under the Christmas tree? It’s the wrong season, but gift-giving (and receiving) happens all year long. A site called Givted aims to help you friends buy you what you really want — by pooling their funds. Givted has all the basic features of a visual bookmarking site like Pinterest, but with some key differences. You just have one list — your “want” list — meant to be more specific than a wish list; you’ll only add products you truly hope to own. You can sign up with Facebook but your friend list is designated as “real” friends — meaning, these are people who you’d actually expect to purchase something for you on an occasion such as a birthday or housewarming party. Of course, the magic behind Givted is that the site makes it easy for your “real” friends to join together and give you something on the list […]

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