Ever since the concept of crowd-funding first entered the mass-consciousness a few years ago, the notion of accountability has been at the forefront of the conversation. Recent stories about crowd-funding scams on PandoDaily, MSN Money and elsewhere have underscored the fears of naysayers who have said, from the beginning, that crowd-funding is simply too susceptible to those who would take advantage of people’s good nature. This fear is perhaps most prominent in GoFundMe, a kind of anti-Kickstarter crowd-funding site whose entire ethos is built around staying out of your way. Unlike Kickstarter, which is both famous and infamous for its stringent rules and all-or-nothing ethos, the San Diego-based GoFundMe is loose on guidelines and even looser on quality assurance. There are no rigid rules about creative projects or campaigns needing to have a clear goal. On GoFundMe, you can solicit donations for almost any reason. Do you need money to send a teenager to Disney World or buy Gwen a birthday bike? No problem. Even better, you get the cash whether you meet your goal or not — minus a 5 percent take from GoFundMe and additional processing fees. The appeal of a crowd-funding website that lets users engage in […]
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