Nonprofits like Brad Pitt’s Make It Right Foundation are benefiting from the power of millions of engaged web surfers. When Samuel L. Jackson was looking to raise money for the Alzheimer’s Association, he turned to Prizeo.com to create a sticky message. In a bid to lift the “please give” plea above the din, the website and the notoriously foul-mouthed actor launched an accompanying video post of Jackson reading a Breaking Bad monologue. The video went viral, and the effort raised $170,000 for Alzheimer’s disease. Similarly, Brad Pitt’s Make It Right Foundation teamed up with eBay last year, looking for an untapped way to raise money by harnessing the actor’s famous connections and the online auctioning giant’s massive community. For their first collaboration, they gathered a bounty of celebrity-themed items to be auctioned off, including a set of scrubs from ER signed by Pitt’s buddy George Clooney and a Bottega Veneta gown worn by Charlize Theron on the red carpet. The endeavor raised more than $145,000 for the nonprofit that builds sustainable, affordable homes in disadvantaged communities like New Orleans’ Lower Ninth Ward, still recovering from Hurricane Katrina. “This partnership offered a great opportunity to bring unique, one-of-a-kind items and experiences […]
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