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How crowdfunding has changed the fashion industry

Nicole Chow – CFB Staff Writer – CrowdFundBeat The fashion industry is very competitive and challenging for aspiring designers who want to break into this field. This particular industry is so vicious that it is almost impossible for startups to get financial aid. This is where crowdfunding comes in. Various crowdfunding platforms have given fashion designers the ability to get their works notice and receive funding. This article is going to discuss the ways crowdfunding platforms has changed the fashion industry:- Promoting newer and creative designs The traditional or mainstream individuals in the fashion world usually tend to focus on promoting high-end fashion designs. Crowdfunding has created a platform for designers to come up with newer and creative styles such as eco-friendly pieces. A few designers who have gained momentum using this method are The Versalette and {R}evolution Apparel. Creating platforms for freelance designers The Web is a powerful tool and with a click, any designer can spread the word and promote their pieces. Crowdfunding platforms enable freelance designers to gain a huge customer base even if they do not have any connections in the industry. This has vastly impacted the creation of various t-shirt designs. Some successful examples are […]

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