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How Crowdfunding Tells the Story of a Hollywood Legend

The classic Hollywood image of the film industry was parodied in the 1992 film “The Player,” in which Tim Robbins plays a studio executive constantly being pitched movie ideas like “It’s ‘Out of Africa’ meets ‘Pretty Woman,’” or “’Ghost’ meets ‘Manchurian Candidate.’” But today, you don’t have to grovel before a studio exec, you can just go online and pitch to the crowd. Film is one of the most active categories of crowdfunding tracked by the major platforms such as Kickstarter, Indiegogo and others. But the proliferation of film and video pitches to the crowd means those seeking funding for their projects have to be even more proactive about getting noticed and getting funded. A lot of buzz has been generated by crowdfunded film projects, notably the “Veronica Mars” project, a feature film remake of the TV series starring the actress Kristen Bell as a high school-age private detective. The “Veronica Mars Movie Project” raised $5.7 million from 91,000 people, both records for the Kickstarter film and video category. Other notable film projects still seeking funds include a remake of the “Star Trek” TV series featuring some cast members from the original series, which raised $86,000 so far through Indiegogo, […]

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