How to convince skeptical backers to support your campaign – CFB Contributor CrowdCrux

“The fact is that objections are good. Objections indicate interest. Successful sales have twice as many objections as unsuccessful sales.” – Brian Tracy, bestselling author of The Psychology of Selling Don’t you just hate objections? Why can’t we just get what we want with no hassle? Say you’ve just spent thirty minutes pouring your heart out, trying to get your family excited about this awesome new project you just launched on Kickstarter. It seems like no matter what you say or how passionately you say it, they’ll come back with something like, “Yea, but I don’t want my credit card to be online,” or “So when are you going to get a real job and stop all this nonsense?” Check out the steps below for some tips as to how to deal with objections like this and convince backers to support your Kickstarter campaign. These steps are intended for family and friend backers, not strangers. For tips on how to attract strangers as backers, check out the interview I did with Jason Coffe’s Warhawks, who raised $20,000 on Kickstarter. You can view a quote from the interview below. See steps on the nextpage:

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