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How To CrowdFund $50,000 In Your Spare Time

By Lisa Curtis A few months ago, the idea of running a crowdfunding campaign to raise $50,000 terrified me. I had a full-time job and hadn’t told many people about my startup, Kuli Kuli. My own father still couldn’t pronounce the name of the plant that we were trying to make the next big superfood (for reference it’smoringa — MO-ring-GA). Making me even more nervous was the fact that every high-volume crowdfunding campaign I read about seemed to have a full-time staff and a couple of celebrities behind them. Which sort of made me wonder, if they had all that, did they really need the crowdfunded capital? So this is the article I wished I’d read six months ago. It is entirely possible to run a very successful crowdfunding campaign without being absurdly well-connected or quitting your day job. It just requires a little more planning. Here’s how we did it: Figuring Out Your How & Why – 2 months out About two months before you release your campaign, you need to figure out your how and why. As my good friend and crowdfunding consultant Sydney Malawer put it, “do you have a legitimate ask besides ‘we want money’?” People want to feel as […]

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