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Indiegogo Co-Founder – Hollywood Will Permanently Adopt Crowdfunding

Indiegogo co-founder Danae Ringelmann doesn’t think it will be long until every studio in town is taking advantage of the crowdfunding model not just to raise an audience, but also to raise money, for their their own blockbuster ambitions. “Its not that far away, actually,” Ringelmann said at TheWrap’s Media Leadership Conference, TheGrill, Tuesday at the Montage Hotel in Beverly Hills. “What we are going to see is studios recognizing the value of unleashing a fan base early before the film comes out, as a tactic to actually identify social influencers online.” “The way they will dabble in this,” she said,” is carve out a chunk of the budget to engage fans, and invite them into moviemaking process so they then become the biggest evangelizers of the movie.” Ringelmann was part of the panel, “Crowdfunding and the Movies: The New Model,” which also included Milana Rabkin, digital media agent at UTA; and Michael Shamberg and Stacey Sher, producers of Zach Braff’s Kickstarter-funded project “Wish I Were Here” The panel was moderated by TheWrap’s editor-in-chief, Sharon Waxman. For her part, Ringelmann stressed that crowdfunding is not just about raising money but about raising a community of supporters who crave the opportunity to […]

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