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Invested.in launches a crowd-funding portal for institutional funds

Crowdfunding is not just about startups raising money. Even excluding rewards-based campaigns like those offered by Kickstarter and Indiegogo, so-called equity crowdfunding, the type that represents an investment for ownership in a company or project, can span the gamut of asset classes. And frankly, that’s a good thing, because startup investing simply isn’t a good idea for all aspiring angel investors. But there are other avenues to target high returns. In the past we’ve covered real estate crowdfunding platforms, but this is just the tip of the iceberg. Today, SaaS-based crowdfunding technology provider Invested.in is announcing the launch of a new invite-only platform focused on institutional-grade alternative investment opportunities, like hedge funds, venture funds, funds of funds, and securitized debt products. Named Invested.in Alpha, the platform is the result of Invested.in’s as-yet unreported acquisition of Santa Barbara-based MyNewFinancialAdvisor, an online marketplace connecting financial advisors and prospective high net-worth clients. The companies declined to specify the terms of the transaction, but Invested.in CEO Alon Goren did reveal the it was an all stock transaction. The companies share a common investor in Siemer Ventures. Invested.in Alpha’s hopes is to appeal to accredited investors by offering investment opportunities that they otherwise wouldn’t be […]

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