Kickstarter eyes Down Under, but is it just playing catch-up?

Kickstarter, fresh off its launch in Canada, is promising to come to New Zealand and Australia “soon.” Experts say it’s natural for the crowdfunding platform to go global, especially since rivals are already there. Kickstarter is growing more international, almost by the day. The platform officially expanded to Canada at the beginning of the week, and is now promising to head Down Under “soon.” The crowdfunding portal has put up a page on its site saying “Australia. New Zealand. Soon.” The promise to Australia and New Zealand comes amid a larger push to go international for the site, which launched in the United Kingdom late last year and officially came to Canada this week. Kickstarter also allows creators to launch campaigns that make their appeals in German and French. But what makes the U.K. and Canadian launches different is that campaigns will be able to take donations in local currencies, rather than the U.S. dollar. International moves like this are particularly important, because Kickstarter is competing with Indiegogo in the rewards-based crowdfunding sphere, and Indiegogo is arguably ahead of Kickstarter internationally. That site already allows campaigns to accept donations in pounds, euros and Canadian dollars. “Although it looks like an expansion, this is actually a necessary ‘catch-up’ […]

The post Kickstarter eyes Down Under, but is it just playing catch-up? appeared first on CrowdFund Beat.

Leave a Comment