Mobile gaming firm in crowdfunding floatation

Budding investors are being offered a slice of a Northern Ireland start-up which already has offices in New York and San Francisco. Over the next 40 days, GoPrezzo, which has received over £570,000 from venture capitalists and business angels, will be open to investment through the crowdfunding platform Up to 5,000 shares are being floated on the crowdfunding website up to the end of September. After setting up a free account, users can log on to view the GoPrezzo pitch and buy into the business. Crowdfunders can claim 10 shares for a minimum commitment of £100. GoPrezzo’s technology allows mobile gamers to translate points into real-world prizes, rewards and discounts with a number of leading brands. Co-founder and chief executive Aaron Taylor has worked with global companies such as Electronic Artsand Cisco while other staff members and advisers include former staff at Google and Motorola. Over 100 million people in the US play mobile games every day and billions are spent on mobile games in the US last year. Advertising in the global mobile market is expected to reach $8bn (£5bn) by the end of this year. Mr Taylor said that as well as planning a major funding round in the US next year, […]

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