Signature Launch Project Highlights BlueAvocado and Open Arms Commitment to ‘Made in the USA’ by Women War Survivors SAN FRANCISCO, CA and AUSTIN, TX (July 24, 2013) – Launching today, MoolaHoop is a rewards-based crowdfunding platform designed to help women-owned businesses achieve financial success. Created by women to help women leverage the increasing power of crowdfunding to start, build or grow their business, MoolaHoop enables female business entrepreneurs, owners and managers to garner financial support for their idea or project by leveraging their social networks. MoolaHoop’s launch features the BlueAvocado and Open Arms campaign to fund the creation of an eco-collection of Made in the USA reusable totes manufactured by women war survivors using reclaimed t-shirts and remnant fabrics. MoolaHoop was developed to help narrow the gap in funding available to women entrepreneurs. Women-owned businesses represent almost 30% of new startups in the U.S., yet receive just 5% of all venture capital and 12% of all institutional debt. As a result, they are smaller from the onset and grow more slowly. Capitalizing on the explosive growth in rewards-based crowdfunding, MoolaHoop is out to change this dynamic.
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