Razoo CEO Lesley Mansford is highly skilled at getting people to donate to charity. For the past two years, this veteran gaming executive has applied her expertise to fundraising for non-profits, and now Razoo is entering the world of peer-to-peer donations. Razoo‘s crowdfunding-for-causes platform helps nonprofits raise money through 24-hour online fundraising campaigns called “Giving Days” that use gaming principles to motivate people to donate. Today the company announced that it is extending its platform into the peer-to-peer space, allowing people to give directly to other people for a good cause. People can now create or donate to individual fundraisers through Razoo. “Statistics show that 85% of people worldwide say that they have been affected by the economic downturn in some way, which augments the need for personal fundraising,” CEO Lesley Mansford to.d VentureBeat. “‘Giving’ is inherently part of the sharing economy, and this update allows individuals to share with one another for causes not necessarily tied to a charity.” Razoo previously worked exclusively with non-profits. Over 14,000 organizations collectively raised $165 million through the platform. Its record Giving Day raised $16.5 million for a consortium of causes in Minnesota. As crowdfunding became more popular and the sharing economy took […]
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