There’s an increasing opportunity in helping hardware startups bring their products to market, and Toronto ecommerce startup ShopLocket has identified a key area in that process where they might be able to help out, and pick up some new business in the process. The company is introducing its new pre-order platform at the Glazed Wearable conference in San Francisco today, giving hardware startups and product-based companies a way to book sales of devices before they ever hit the production lines. Often companies like Pebble will launch on Kickstarter, bringing in considerable interest from an early adopter crowd during a campaign that could span a month or two. But then there’s a big gap between the end of those campaigns and the actual ship date of their product, and in that gap you run the risk of losing a lot of the publicity steam built up during the crowdfunding phase. Pebble launched its own pre-order portal, and others like the Thalmic Labs MYO armband just started right out the gate with an open-ended pre-order period, but often that can take a lot of work and building your own platform, as Lockitron did. ShopLocket wants to make all of those things easier, […]
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