Crowdsourcing has recently evolved into much more than just the practice of collecting ideas or content through the contributions from a large group of people, specifically from an online community, rather than from traditional employees or suppliers. The most recent development in crowdsourcing is related to raising funds that can be hard for innovators or small start-ups to access on their own through online campaigns. Many of these entrepreneurs have great ideas, a passion to work hard, and great networks but finding larger quantities of funding through traditional channels can be limited. The crowdsourcing solution to fix this funding problem is now better known as “crowdfunding.” About Crowdfunding Crowdfunding empowers people from all over the world to come together and help build something that they’re passionate about. Individual consumers have the chance, through crowdfunding platforms, to invest in products, services, or companies that they would like to support. One of the most popular crowdfunding platforms today is the Indiegogo platform. So far, Indiegogo has raised millions of dollars for thousands of campaigns worldwide. They help companies promote their campaigns online and raise funds quickly, easily and securely. One industry in particular that has really taken advantage of the funding benefits […]
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