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Subscriptions may be the way of the crowdfunding future

BY CARMEL DEAMICIS , Crowdfunding is growing up. It’s been three and a half years since Kickstarter kickstarted the trend (see what I did there?). The first wave of newborn platforms — Indiegogo, and the like — were all about one-time donations. Now, just like the awkward teenager maturing through puberty, new forms of fundraising from the masses are taking shape. The next wave of crowdfunding platforms is about ongoing donations. Platforms will let people make small payments on a reoccurring basis to a philanthropy, an artist, or another organization. I’ve been waiting to call it. I came across one platform that did this…and then a second…and then a third and a fourth. As my esteemed colleague Erin Griffiths says, at three it’s officially a trend. Subscription crowdfunding has arrived. So, the site that came in as subscription crowdfunding platform number three: non-profit The One Percent Foundation and its Giving Circles program. It launched to the public this week. Anyone can sign up to create a Giving Circle, getting friends, family, colleagues, and acquaintances to join together and donate monthly to support a charity. Circles are formed with a mission statement in mind, like “to raise money for groups supporting reproductive justice” or “to empower […]

Subscriptions may be the way of the crowdfunding future: CrowdFund Beat.

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