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The Wisdom of Yoda takes over the 3D Printing market

By: Robert Mullins, CFB Sr. Staff Writer Startups in the 3D printing space advertise their device capabilities with samples of products like smartphone cases, gears, or replicas of the Eiffel Tower, but if you want to be taken seriously as a printer maker, you’ve got to give people Yoda. “For some reason, the Yoda head is kind of the symbol of what your 3D printer can do,” said Braydon Moreno, CEO of the crowdfunded startup RoBo 3D. “Everyone across the board is saying ‘Let me see your Yoda.’” A review of crowd-funded sites on Kickstarter reveals at least five companies seeking funding for their startups that feature a bust of the iconic Star Wars character. It’s as if the Jedi Grand Master is imparting fundamental wisdom to these entrepreneurs: “A 3D printer you will not sell, if a Yoda head you do not make.” While such trinkets may be must haves for touting 3D printer capabilities – like the detail in Yoda’s craggy face — they really just scratch the surface of the potential for the 3D printer market and for the appeal the technology must have to generate donations from the crowd. Startup executives, industry analysts and others say […]

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