TIFF ’13: The crowdfunding of “Hondros”

At the TIFF Doc Conference yesterday (September 11), Greg Campbell, director of Hondros: A Life in Frames, shared his practical tips for a successful Kickstarter campaign. Campbell is the co-director and co-producer of an upcoming documentary on his friend, the photojournalist Chris Hondros, who was killed in Libya alongside Tim Hetherington. The film’sKickstarter campaign ran for 30 days in July and August, and had a goal of US$30,000, which was raised in just four days. At the end of its campaign, it raised almost triple that, with a final tally totaling $90,000. As an author by trade, Campbell told the assembled audience that he approached crowdfunding with a great deal of trepidation. “You’re asking strangers for money, and that’s the wrong way to think about it,” he said. He started by watching as many trailers as he could for Kickstarter projects – both successful and failed – and discovered there was no magic length. Campbell decided to have a five-minute trailer, with his appeal for funding at the very beginning, after learning that everyone doesn’t watch trailers all the way through. His three guidelines to follow were to identify your assets, have a pre-launch checklist, and manage your campaign. In terms of […]

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