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Web ad killer AdBlock launches crowdfunding initiative to finance campaign

AdBlock, the company behind the AdBlock Chrome extension that block out Internet advertising, is going meta after it launched a crowdfunding initiative to raise a minimum of $25,000 for an advertising campaign of its own. AdBlock has launched the Kickstarter/Indiegogo-style 30 day donation push to finance a promotional campaign that will use the very medium that it restricts: Web ads. “We’re going to use ads to get rid of ads,” the campaign page explains. “We will use the money raised to make AdBlock banner ads and video commercials, and we will show these across the Internet to people who don’t have AdBlock.” The donation page quietly went live this weekend — crossing $4,000 at the time of writing — but AdBlock says it will push a notice to users of its services this coming week to generate further interest. It expects that alert to users to drive around 15 million visitors to the campaign page, which includes a variety of donation packages, priced upwards of $1. Like Kickstarter and Indiegogo, donors will only pay if the minimum target is reached. There is an ambition to make its campaign more visible, and AdBlock says it will rent a billboard on Times Square if it can bring […]

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