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YouTube video production meets crowdfunding

Crowdfunding has become a viable way for budding entrepreneurs to jumpstart a project, charity or the like. Kickstarter, Indiegogo, GoFundme and Crowdrise are just a few of the many services that use the power of the people (and their pockets) to help smaller businesses and causes succeed. Other people, mostly musical or visual artists, however, are harnessing YouTube to share their work with the world. With more than 1 billion visitors a month and some significant success stories to date (ever hear of Justin Bieber?) YouTube seems a natural place to showcase talent on a shoestring budget. But what if you want to make a living off your talent and aren’t banking on Usher being shown your videos (which helped Bieber get his break)? Or you’re less than excited about traditional funding routes like bank loans or courting investors? That was the question that inspired Josef Holm, founder and CEO of TubeStart, a new crowdfunding platform specifically focused on supporting YouTube creators. “If you don’t have the money, it’s really hard to get traction,” Holm says. “I had the idea to build a platform like Kickstarter and start a campaign to access an audience. ” TubeStart merges video publishing with crowdfunding to […]

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