For many young entrepreneurs, landing startup funding is next to impossible. Banks won’t generally look at you unless you have two years of financials, and investors want to see serious traction before they’ll sign on. So what’s a young trep to do? Enter, crowdfunding. Traditionally, donation based platforms like Kickstarter allow entrepreneurs to appeal to people at large for the capital necessary to start a project or product. In return, funders often receive tangible rewards like a T-shirt, product sample or VIP status. That model is set to change, however. Last year, the Jumpstart Our Business Startups Act, or JOBS Act, became the law of the land. One of the most anticipated measures in the law gives entrepreneurs the ability to sell a financial stake in their companies to anyone, regardless of whether they’re accredited investors. Though the law hasn’t yet kicked in, to the chagrin of many in the crowdfunding community, getting familiar with the JOBS Act now is something all entrepreneurs should do. Here are four things to know: A good story will remain paramount. Though many of the law’s details are still unknown, entrepreneurs will be able to publicly post information about their business on “funding portals” and accept actual […]
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