Forget Instagram — Photographers can bling out their SLR camera and take effects-heavy pictures with the reinvented Petzval Lens from Lomography. The New York-based company today launched a Kickstarter campaign to fund its new take on an old concept. Within hours, the project earned almost double its pledged goal of $100,000, with another 29 days left. This campaign is designed to bring the legendary 19th century Petzval lens to 21st century photographers and videographers. Designed to work with the Canon EF and Nikon F mount cameras, the lens “will bring with it a whole new world of possibilities,” the company said. The same distinctive look of Petzval pictures, with their sharpness and crispness, strong color saturation, swirly bokeh effect, artful vignettes, and narrow depth of field (see below), will come to life once you snap on the copper-plated, high-quality glass optic Petzval Portrait Lens. “Words cannot express how happy the entire team at Lomography is to achieve such an unprecedented warm reception towards the Petzval lens,” the company today wrote in a Kickstarter update. “In less than 6 hours, we have achieved our target goal of $100,000 — and still going higher!” The extra money will be used to shower supporters with […]
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